Australia’s reputation for producing world-class wine is a valuable commercial asset, built over generations. Protecting the integrity of your brand, from the label on the bottle to the name of the region it comes from, is essential for success in a competitive global market. This service provides specialised legal counsel for wineries, distilleries, and beverage producers seeking to secure and commercialise their intellectual property.
Our Expertise in Wine & Beverage IP
- Brand & Trademark Management: Our team has extensive experience in all phases of brand management, from conducting trademark clearances for new wine labels to managing and enforcing a global trademark portfolio to protect your brand from infringement.
- Geographical Indication (GI) Strategy: We specialise in the protection of geographically distinctive products. Our lawyers provide strategic advice on leveraging Australia’s GI system to protect the unique identity and reputation of your wine region, a critical tool in preventing misuse and enhancing market value.
- Commercial Agreements: We handle all types of agreements and ventures essential to the wine industry, including licensing agreements for brand assets, distribution and export agreements, and co-promotion agreements to help you expand your market reach securely.
