In a crowded marketplace, the overall image and appearance of your business, known as ‘trade dress’, can be one of your most powerful assets. This includes the total image of a product or service, such as the design of packaging, the décor of a restaurant, or the layout of a website. Our firm has extensive experience in helping clients protect these unique commercial signatures from unfair competition.
Our Expertise in Trade Dress Protection
- Strategic Identification and Counsel: The Lewis & May team excels in identifying the distinctive, non-functional elements of your business presentation that qualify for trade dress protection, providing clear counsel on how to strengthen and defend these assets.
- Enforcement and Litigation: We have successfully litigated numerous cases involving allegations of trade dress infringement and related unfair competition claims, helping clients to stop imitators and protect their hard-won brand identity.
- Comprehensive Brand Strategy: We provide guidance on how trade dress protection integrates with your broader intellectual property strategy, ensuring your trademarks, designs, and overall brand presentation work together cohesively to secure your position in the market.
