Products with a reputation tied to a specific geographical origin possess a unique commercial value. A Geographical Indication (GI) protects the name and reputation of these products against imitation, ensuring that only goods from that region can use the designation. Our firm specialises in the protection of geographically distinctive products, a field of critical importance to Australia’s world-renowned food and wine industries.
Our Expertise in Geographical Indications
- Specialised Industry Knowledge: The lawyers at Lewis & May have particular expertise in advising producers in the food and beverage sector, including Australia’s premium wine industry, on securing and enforcing GIs.
- Comprehensive Protection Strategy: We assist clients in navigating the complexities of GI registration, both in Australia and in key international markets, to build a robust framework of protection.
- Brand and Market Integrity: We help clients use GIs to maintain the integrity of their regional brand, combat fraudulent use of their product names, and enhance consumer trust and market value.
