Expert Advice on Australian Advertising & Marketing Law

In Australia, all marketing and advertising materials are subject to strict regulations under the Australian Consumer Law. Making false or misleading claims—particularly environmental or “green” claims—can attract significant penalties from the Australian Competition and Consumer Commission (ACCC).

Lewis & May provides expert legal advice to ensure your marketing campaigns are compliant, compelling, and legally sound. We help businesses of all sizes mitigate the risk of “greenwashing” and other misleading advertising.

Our services in this area include:

• Marketing Campaign Reviews: We review your proposed advertising materials to identify and rectify any claims that could be considered misleading or deceptive.
• ACCC Compliance: We provide strategic advice on complying with ACCC guidelines, particularly in relation to environmental and sustainability claims.
• Dispute Resolution: If your business is challenged over its advertising, we provide formidable representation in defending your claims.